CEO Speak

CEO Speak

Amit Shah - CEO

"The vision of one man and the faith of many more have culminated into a reality called 'The Green AcreTM', an initiative that not only aims to serve mankind and better the world we live in but spells hope for over 15,000 farmers in India.

Known mainly for their poverty, plight and exploitation Indian farmers for decades have been in the limelight for all the wrong reasons.

While I have seen many sympathize and discuss about this subject, one man Bharat Shah, the group's chairman, my father, a Gandhian and a globally renowned technocrat in the textile industry envisioned and pioneered a business that while making profits preserves the most basic and intrinsic values of mankind… those of honesty, equality and fairness. A business that also helps the Indian farmer by showing them a better and more sustainable way of life that would make them self-sufficient and more in control.

The initiative, an experimental project called The Green AcreTM thus had its humble beginnings in the state of Gujarat with 500 acres and only 50 farmers.

Bharat Shah

What started as a dream, an experiment has since taken a life of its own. People like the project's agricultural chief Amitabh Singh, our team of extension workers, thousands of farmers and countless other well-wishers and customers have transformed 'The Green AcreTM' into a "Mega Project of Small Farmers" spreading over 3 states, 15,000 farmers, 60,000 acres as on date!

Today, The Green AcreTM spans the entire length of the Organic, Food and Agro Vertical, managing a supply chain that caters to the needs of thousands of eco-friendly, 'green' clients!
Of course, we do not stop here. There is a lot of work to be done. But we are taking one sure step after another… After all, we have been given one more chance… Welcome to The Green AcreTM!"

  We may be here for a short-while, gone tomorrow into oblivion or until the days come to take us away.
But, in whatever part we play, we'll be remembered as part of a legacy…of sharing dreams and changing humanity for the better. For it's the legacy that never dies!  

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